Great brands start with the question why. Why does this brand exist? Great brands are purposeful and authentic. They are responsive and transparent. Great brands are meant to be used as a communication tool, evoking some sort of memory or feeling in people. This is why the Navarre community loved its old beach sign so much. To this community, that old beach sign meant something.
The remainder of this article is available only for our website subscribers, who help fund our mission of keeping you updated on news you want and need to know. You can become a subscriber for as little as $5.67 a month.
