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Door now open for college athletes to profit off name, image and likeness

| Brian Lester

Auburn quarterback Bo Nix has an endorsement deal with Milo’s. Fresno State twin basketball stars Haley and Hanna Cavinder are endorsing Boost Mobile. LSU volleyball player Lexi Sun has her own clothing line.

Those scratch the surface of the opportunities college athletes are cashing in on with the NCAA allowing them to profit off their name, image and likeness.

College athletes love the game, but they also love the opportunity they now have to make money off NIL. Photo by Brian Lester

 

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