Owners and sisters-in-law Magda Morton and Lisa Gambill say the move was inspired by the need for more space — not just for products, but for people. “We wanted a place where our customers could slow down, visit, and truly enjoy the shopping experience,” Magda said. “This new location gives us that. It’s bright, open, and filled with all the things that make Southern Specialty… well, special.”
The expanded store means even more room for the signature items that have made Southern Specialty a favorite destination — boutique-style clothing racks, hand-crafted jewelry displays, the scent of locally poured candles, and carefully chosen home décor that can turn any space into something beautiful.
Every Tuesday, Southern Specialty hosts a Mahjong Game Night at 6 p.m. with an instructional class to learn how to play. It’s $50 per class and that includes playing with Southern Specialty’s board and sets as well as snacks and drinks. Once a Mahjong-playing community in Navarre gets established, it will be $15 to play each Tuesday. In addition, if you are learning how to play, you get 15% off all Mahjong inventory at the boutique, or 10% if you are playing.
Customers can step into the new Candle and Self-Care Room, a cozy retreat filled with soothing scents, bath products, and relaxation essentials. “It was inspired by all of us needing a little self-care,” Magda explains. “We wanted to create a space that encourages people to take care of themselves and their loved ones,” Lisa said.
Mixologie Hair Fragrance Mist is a great thing to stick in your beach bag. Another new addition is the Sun Foam Sunless Tanning Mousse to get that post beach glow when you’re not able to make it to the beach to get a tan. Need some new hair accessories? The Teleties line features cute claw clips, spiral hair ties and just added three different types of brushes. Poppy and Pout is a lip care and lip tint product that leaves lips with a soft and radiant glow.
Luxury soy candles come in many shapes and sizes at Southern Specialty, including brands such as Tyler, Capri Blue, Illume and Bridgewater candles. For every Bridgewater jar candle sold, a child is fed three meals.
Southern Specialty has also expanded its children’s and baby section, with adorable new toys, gifts, and ultra soft bamboo baby clothes, including Magnetic Me and Emerson pajamas. A few new baby brands include Caden Lane and Jam Boos, which is local brand out of Gulf Breeze that features a set of pajamas specially made for Navarre that features sharks, piers, sand dollars, shells and sailboats. “We really wanted to make sure there’s something here for everyone,” Magda added.
This trendy store, now located at the corner of Highway 87 and Laredo St. is known for its personalized Navarre Beach wall décor, blankets and tumblers that pinpoint the exact location of our beach town.
Their statement Consuela handbags and wallets are made in Austin, Texas. Their collection features colorful designs that will make you stand out with their fun patterns and accent straps, as well as their sparkly interior lining.
The sisters love to feature local jewelry makers from the Gulf Coast at their shop. Pensacola artist Jennifer Ponson handcrafts all her jewelry and can also custom-create anything, including personalized Navarre Beach necklaces and beaded bracelets. Aerwyna Creations is another local jewelry line made right here in Navarre by Karen Lakin, who lives in Holley by the Sea. This coastal collection features pearls and sea glass.
Some of the best-selling lines include Z Supply clothing, Dear John and Enewton jewelry. Enewton is a line of 14-carat gold-filled jewelry that is made in Roswell, Georgia. The shop also carries a new jewelry line called Madison Sterling Jewelry made in Mississippi. Each pendant necklace is inspired by God’s promises in scripture.
A new line of jewelry that just landed is called Ellie Vail. These stylish earrings, bangles and statement pieces, which are made from hypoallergenic stainless steel, are designed to be tarnish-resistant and water-resistant. Vara Boheme Rings are 14-carat gold-filled rings that showcase beautiful stones. Meghan Brown Style fashion jewelry is a great option is you are looking for more affordable options. Dresses and blouses carried at Southern Specialty that don’t break the bank include Umgee, Wishlist, Olivaceous and Oddi. The boutique also has plus-size options by popular request.
Whether you’re searching for the perfect gift, treating yourself to something new or just stopping by to enjoy the friendly company, Southern Specialty’s new home on Highway 87 is worth the visit. Stop in, stay awhile, and experience for yourself why this local gem continues to capture hearts.
Southern Specialty
1981 FL-87, Navarre, FL 32566
850-684-1355
Hours: Monday-Friday: 10 a.m. until 6 p.m. Saturday: 10 a.m. until 5 p.m. www.facebook.com/southernspecialty1/