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While TV viewership for the biggest sporting event in the U.S. is expected to be roughly on par with last year’s, projected spending has jumped to $15.3 billion for Super Bowl LII, according to the National Retail Federation’s annual Super Bowl survey.
Philadelphia Eagles quarterback Nick Foles in action during the NFL football NFC championship game against the Minnesota Vikings Sunday, Jan. 21, 2018, in Philadelphia. (AP Photo/Matt Rourke)
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