Tough Mudder

All articles having to do with the Tough Mudder event.

Tourist Development committee needs their voice back

Tourist Development committee needs their voice back

Numerous articles in Navarre Press over the past year and few months have highlighted the pains endured and discord with the Board of County Commissioners that continues to plague the all-volunteer advisory Tourist Development Council.  The Legislature-mandated council is made up of tourism stake-holders as required by Florida Statute 125.0104.  While the statute allows for […]

Tough Mudder economic impact below expectations

Tough Mudder economic impact below expectations

The economic impact of April’s two-day Tough Mudder event, while significant, was far less than the $6 million that the company claimed at its one-day military-style obstacle course in March 2015, according to a new Haas Center study. Santa Rosa County’s share of this year’s estimated $2.75 million impact on the region was about $1.45 […]

Tough Mudder misses contract deadline

Tough Mudder misses contract deadline

The deadline passed weeks ago for Tough Mudder Inc. to file an economic impact study that documents how Santa Rosa County benefited from its April 9-10 event in Milton. Although submission of the study is required before the county gives the company $80,000 in support money, Tough Mudder nevertheless sent an invoice to Tourist Office […]

Tough Mudder fails to boost bed taxes

Tough Mudder fails to boost bed taxes

Disappointing bed-tax revenue in April, when Tough Mudder Inc.’s two-day event near Milton was expected to give the Santa Rosa County numbers a bump, is prompting tourism industry leaders to reconsider the financial incentives promised to the New York company. County commissioners voted last November to pay Tough Mudder $110,000, including $80,000 from bed taxes, […]

Tough Mudder competitors test their limits

Tough Mudder competitors test their limits

Swinging over pits of water, climbing up slopes as you struggle to gain footing on a slippery surface and jumping into a bath of ice might not seem like the most enjoyable way to spend a weekend. But for those brave enough, or maybe crazy enough depending on your viewpoint, to endure those grueling obstacles […]

Tough Mudder persuaded on party favor

Tough Mudder persuaded on party favor

After Tough Mudder Inc. appeared to waffle a few weeks ago on its promise to host a pre-event promotional party before this weekend’s military-style obstacle course near Milton, the New York company has now agreed to pay for some appetizer’s at Juana’s Pagoda on Friday night. “We reached out to Tough Mudder and encouraged them […]

Tough Mudder waffling on promotion promise

Tough Mudder waffling on promotion promise

Despite being given $80,000 in Santa Rosa taxpayer money as an incentive to stage its military-style obstacle course near Milton, Tough Mudder Inc. is apparently reneging on its contractual agreement to host a pre-event party. County tourism officials and commissioners thought they had negotiated the for-profit, New York-based company’s financial support for a party on […]

Grant request may inflate Tough Mudder’s benefit

Grant request may inflate Tough Mudder’s benefit

Every hotel and motel room in Santa Rosa County would have to be filled for an entire week in April by Tough Mudder enthusiasts to achieve the economic impact of the two-day event as estimated in a request for state funding filed by the Tourist Development Office. That’s because while there are 695 such rooms […]

Tough Mudder’s grant money reduced

Tough Mudder’s grant money reduced

The state grant funding sought by Santa Rosa County to promote Tough Mudder Inc.’s military-style endurance event in April will be limited to about one-third of the requested $30,000. “It’s based on the state funds we have available this year through Enterprise Florida and the other grant requests that we have,” said Lisa Osteen, director […]

2-4-6-8 how do you negotiate?

2-4-6-8 how do you negotiate?

When you buy a house, you negotiate the sales price. When you buy a car, you negotiate the bottom dollar on the car. When you take a new job, you negotiate the salary and terms of your employment. Very few things in life are set in stone – most things are negotiable. Our county seems […]

Tough Mudder eases lodging demands

Tough Mudder eases lodging demands

Tough Mudder Inc. blinked. Under questioning from a prospective lodging “partner” about the company’s recent financial demands in return for promoting Santa Rosa County overnight stays at its event scheduled here next April, a company executive now says its fees are negotiable. A month after sending out controversial contracts to area hotels and condominium managers […]

Commissioner raises concerns with Tough Mudder

Commissioner raises concerns with Tough Mudder

Following doubts expressed by area tourism leaders on the value of the Tough Mudder Inc. military-style endurance event scheduled for next April, District 4 Commissioner Rob Williamson is stepping in before Santa Rosa County signs a contract with the New York company. In a Dec. 3 email to Kate Fitzpatrick, a Tough Mudder senior director, […]

Tough Mudder deal criticized by tourism leaders

Tough Mudder deal criticized by tourism leaders

Santa Rosa County officials now concede that there was no effort to negotiate before agreeing to pay Tough Mudder Inc. a $110,000 subsidy in return for staging its military-style endurance event near Milton next April. Both the inducement amount and the New York-based, for-profit company’s estimate of the economic benefits resulting from its first event […]

Some locales land Tough Mudder without taxpayer dollars

Some locales land Tough Mudder without taxpayer dollars

The $110,000 subsidy that Santa Rosa County officials have voted to pay for-profit Tough Mudder Inc. in return for staging its military style endurance event near Milton next April is far more taxpayer funding than the New York-based company often receives. “I hope they make a lot of money as long as we’re not going […]

Tough Mudder seeks sweeter deal

Tough Mudder seeks sweeter deal

Navarre Beach hoteliers are balking at a solicitation by New York-based Tough Mudder Inc. to pay commissions of 15 percent on rooms they book for the scheduled April 9-10 event in Milton. The initial Santa Rosa County Tourist Development grant application from Tough Mudder was for $120,000.  At the Nov. 5 TDC meeting, director Julie […]

Local shares ‘Mudder’ experience

Local shares ‘Mudder’ experience

What do you get when you take a 12 mile run, add elevation, mud, about 20 obstacles and thousands of  people? The infamous Tough Mudder challenge, which is set to come to Santa Rosa County March 7, 2015. The race will take place at the Ates Ranch in Milton. Members of the Ates family came […]