Disappointing bed-tax revenue in April, when Tough Mudder Inc.’s two-day event near Milton was expected to give the Santa Rosa County numbers a bump, is prompting tourism industry leaders to reconsider the financial incentives promised to the New York company. County commissioners voted last November to pay Tough Mudder $110,000, including $80,000 from bed taxes, […]
Tinkering with the nuts and bolts of their sales tax appeal to voters scheduled for the Aug. 30 ballot, county commissioners are trying to make it fly as they keep getting flak from the idea’s critics. Only 10 days before the deadline to submit the proposal to the county elections office, commissioners finally decided on […]
Tough Mudder Inc. blinked. Under questioning from a prospective lodging “partner” about the company’s recent financial demands in return for promoting Santa Rosa County overnight stays at its event scheduled here next April, a company executive now says its fees are negotiable. A month after sending out controversial contracts to area hotels and condominium managers […]
Following doubts expressed by area tourism leaders on the value of the Tough Mudder Inc. military-style endurance event scheduled for next April, District 4 Commissioner Rob Williamson is stepping in before Santa Rosa County signs a contract with the New York company. In a Dec. 3 email to Kate Fitzpatrick, a Tough Mudder senior director, […]
