Tourism marketing

Paradise gets tourism council thumbs-up

Paradise gets tourism council thumbs-up

Paradise Advertising has likely secured yet another three years of representing Santa Rosa County’s tourism image and the more than $750,000 annually that comes with it. The St. Petersburg-based destination advertising and marketing firm was put forward unanimously as the top pick by a selection committee of local tourism professionals after a competitive request for […]

Santa Rosa businesses miss opportunity with Visit Florida marketing program

Santa Rosa businesses miss opportunity with Visit Florida marketing program

Visit Florida, the state’s official tourism marketing corporation, announced April 1 that 152 Florida businesses were accepted into the organization’s free 2019 Targeted Marketing Assistance Program (TMAP). None were in Santa Rosa County. Read the full article in the April 11 issue of Navarre Press. Visit https://navarrepress.com/subscribe/ to view subscription options – or sign up […]

Tourism Development Council creates annual sponsorship opportunity

Tourism Development Council creates annual sponsorship opportunity

The Santa Rosa County Tourism Development Board took a hardline approach to grant funding for the second year in a row during their May 17 budget workshop meeting, but even with the cutbacks, many events that did not receive the grant may still count this year’s budget a victory. The Local Tourism Event Marketing Grant […]

Tourism council answers rebuke with an invitation

Tourism council answers rebuke with an invitation

Santa Rosa officials bristled at the recent scolding they received from House Speaker Richard Corcoran about the financial practices of the county’s Tourist Development Office. But they rejected a first impulse to fire off a terse letter to Corcoran—deciding instead to invite him here to prove the transparency with which the county handles its annual […]

Insufficient funds for local events

Insufficient funds for local events

Of the $2,398,948 collected last fiscal year in bed tax dollars in Santa Rosa County, the Tourist Development Office set aside $75,000 to use as grant money for local events that help promote tourism. A criterion was set that had to be met in order to qualify for the grant money. The requests could not […]

Preserving the past, moving to the future

Preserving the past, moving to the future

I’ve been thinking about the Navarre Beach sign this week and the passion behind those that want to keep a part of history of our area and those that are reluctant to speak up about their thoughts on the subject. I’ve been in this area since the mid-70s and grew up coming to Navarre Beach […]

Absenteeism hampers work of tourism council

Absenteeism hampers work of tourism council

While bed tax collections are up for another month, the board responsible for making recommendations on how to spend that money is shrinking. Attendance at Tourist Development Council board and committee meetings has been spotty. Nearly half the board is absent at any given time, and Commissioner Rob Williamson, who serves on the board, has […]

Five Things to Know in Florida for June 7

Five Things to Know in Florida for June 7

DEAL FOR BECKHAM’S MIAMI SOCCER STADIUM LAND GETS APPROVAL Commissioners in Miami-Dade County have approved a deal to sell Beckham’s group nearly three acres of county land, which would become the last piece in a nine-acre site for a planned 25,000-seat stadium. Beckham’s group will pay just over $9 million for the land in the […]

Budget cuts send chill through tourist industry

Budget cuts send chill through tourist industry

Tallahassee budget cuts could have negative economic impacts close to home. Despite far higher proposals by Gov. Rick Scott, state economic development partnership Enterprise Florida and tourism marketing agency Visit Florida will see sharp funding reductions under the budget passed last week by the Florida House of Representatives and Senate. Read the full article in […]