tourism industry

Tourism office enhancing local Google image

Tourism office enhancing local Google image

In a world where “Google” has become a verb, having the correct information available online can be critical for businesses to get in front of potential customers. That is especially true in the tourism industry, where visitors to new places are increasingly using smart devices to make decisions about where to go, what to do […]

Bed-tax surge points to strong tourism trend

Bed-tax surge points to strong tourism trend

Shortly after announcing its first $3 million year, the county Tourist Development Office reported Dec. 2 that October’s bed-tax collections blew past the previous October by 51.61 percent. The county brought in $268,125.73 in bed taxes during the month. Read the full article in the Dec. 13 issue of Navarre Press. Click here to subscribe for […]

Budget cuts send chill through tourist industry

Budget cuts send chill through tourist industry

Tallahassee budget cuts could have negative economic impacts close to home. Despite far higher proposals by Gov. Rick Scott, state economic development partnership Enterprise Florida and tourism marketing agency Visit Florida will see sharp funding reductions under the budget passed last week by the Florida House of Representatives and Senate. Read the full article in […]

Grant request may inflate Tough Mudder’s benefit

Grant request may inflate Tough Mudder’s benefit

Every hotel and motel room in Santa Rosa County would have to be filled for an entire week in April by Tough Mudder enthusiasts to achieve the economic impact of the two-day event as estimated in a request for state funding filed by the Tourist Development Office. That’s because while there are 695 such rooms […]

Tough Mudder deal criticized by tourism leaders

Tough Mudder deal criticized by tourism leaders

Santa Rosa County officials now concede that there was no effort to negotiate before agreeing to pay Tough Mudder Inc. a $110,000 subsidy in return for staging its military-style endurance event near Milton next April. Both the inducement amount and the New York-based, for-profit company’s estimate of the economic benefits resulting from its first event […]