Tough Mudder participants

Tough Mudder fails to boost bed taxes

Tough Mudder fails to boost bed taxes

Disappointing bed-tax revenue in April, when Tough Mudder Inc.’s two-day event near Milton was expected to give the Santa Rosa County numbers a bump, is prompting tourism industry leaders to reconsider the financial incentives promised to the New York company. County commissioners voted last November to pay Tough Mudder $110,000, including $80,000 from bed taxes, […]

Tough Mudder persuaded on party favor

Tough Mudder persuaded on party favor

After Tough Mudder Inc. appeared to waffle a few weeks ago on its promise to host a pre-event promotional party before this weekend’s military-style obstacle course near Milton, the New York company has now agreed to pay for some appetizer’s at Juana’s Pagoda on Friday night. “We reached out to Tough Mudder and encouraged them […]