Rudy Webb

Bed tax report fluke prompts evaluation of methods

Bed tax report fluke prompts evaluation of methods

In a county that hadn’t seen a month without growth in its bed tax revenue since June 2015, to get a report showing a nearly 20 percent drop in collections can be a shock to the system. Read the full article in the April 13 issue of Navarre Press. Subscribe online at navarrepress.com for as […]

Paradise reveals relaxing branding image for county tourism

Paradise reveals relaxing branding image for county tourism

Navarre Beach, Florida’s most relaxing place. That is the new motto expected to be tagged to the advertising and marketing for Santa Rosa County tourism. Read the full article in the March 2 issue of Navarre Press. Subscribe online at navarrepress.com for as little as $38 per year.

Tourism focus groups lacks focus

Tourism focus groups lacks focus

President of destination marketing consulting firm Zeitgeist Consulting, Inc. Bill Geist met last week with tourism stakeholders, the Santa Rosa County Tourist Development Council board of directors and the county’s new ad agency, Paradise Advertising, to shape the future of tourism and rebrand Santa Rosa County. The county paid $13,500 plus travel expenses to Zeitgeist […]