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Retail survey: Halloween spending lags in 2019

Retail survey: Halloween spending lags in 2019

Halloween festivities may be able to cause consumers to jump with fright, but the spooky holiday has failed to elicit as much reaction in the retail sector this year. Spending on costumes, candy and creepy décor have largely remained flat for 2019, according to the National Retail Federation’s annual spending survey. Read the full article […]

Business leaders get schooled on social media marketing

Business leaders get schooled on social media marketing

There are more Facebook users than there are people living in China. Throughout the world, a handful of social media platforms have the eyes and ears of billions of consumers each day. These websites can be great tools for small businesses to get their name out there, but the wrong message on the wrong platform […]