Paradise Marketing

Tourism generates 6,600 jobs in Santa Rosa

Tourism generates 6,600 jobs in Santa Rosa

Visitors to Santa Rosa County spend more than $464 million annually in the county, supporting thousands of jobs and businesses according to the most recent data available from the Tourist Development Office. That’s no surprise considering the county brought in more than 868,000 visitors in 2017 (most recent data available), and the last two years […]

Bed taxes show robust growth trend

Bed taxes show robust growth trend

In a fiscal year of high numbers for bed-tax collections, January saw a 41 percent increase in these fees paid by overnight visitors to Santa Rosa County. Bed-tax revenues for January, the most recent month available, were $133,265. Read the full article in the March 14 issue of Navarre Press. Visit www.navarrepress.com/subscribe to view subscription […]

Hammer time

Hammer time

Santa Rosa County workers were busy installing new “Welcome to Navarre Beach” signs Thursday incorporating the new branding researched and designed by Santa Rosa County’s new advertising agency Paradise Marketing. The process and concept were approved by Santa Rosa County Commissioners as a board. “I promised Rob Williamson we would have the signs up for […]

Tourism Development Office wants more staff

Tourism Development Office wants more staff

After three months of research and a roughly $14,000 tab, a strategic plan presented to and approved by the Tourism Development Committee board Friday would request additional tourism staff be placed on the county’s payroll. Plan creator Bill Geist of Zeitgeist DMOproz said the focus of the plan is to make the TDC a “trusted […]