Paradise Advertising

County gets to down to business with StRIVE

County gets to down to business with StRIVE

Businesses across Santa Rosa County are set to get a facelift thanks to the first round of StRIVE grants set for approval this week. The StRIVE (Santa Rosa Improvement Vitalization Enterprise) program was proposed by Chairman Sam Parker in January.     Read the full article in the June 27 issue of Navarre Press. Visit […]

Paradise gets tourism council thumbs-up

Paradise gets tourism council thumbs-up

Paradise Advertising has likely secured yet another three years of representing Santa Rosa County’s tourism image and the more than $750,000 annually that comes with it. The St. Petersburg-based destination advertising and marketing firm was put forward unanimously as the top pick by a selection committee of local tourism professionals after a competitive request for […]

Navarre Chamber announces new potential home, tourism programming

Navarre Chamber announces new potential home, tourism programming

The Navarre Beach Area Chamber of Commerce is eyeing a new forever home, and with that new space comes new programming targeted at Navarre’s largest economic sector: tourism. Navarre Beach Area Chamber of Commerce Board Chair Gail Acosta presented these new programs and a financial ask May 1 to the county’s Tourist Development Council (TDC). […]

Bed-tax surge points to strong tourism trend

Bed-tax surge points to strong tourism trend

Shortly after announcing its first $3 million year, the county Tourist Development Office reported Dec. 2 that October’s bed-tax collections blew past the previous October by 51.61 percent. The county brought in $268,125.73 in bed taxes during the month. Read the full article in the Dec. 13 issue of Navarre Press. Click here to subscribe for […]

Five things to know: Tourist Development Council

Five things to know: Tourist Development Council

1. TDC gets grant for sanctuary signage and brochures Now that the Navarre Beach near-shore snorkel reef has nearly doubled in size, Santa Rosa County is seeking ways to lead people to it and to the other features of the Navarre Beach Marine Sanctuary. With that in mind, the county applied for a $10,000 grant […]

Tourism competitor casts wide net

Tourism competitor casts wide net

Ads that promote vacations on beautiful Gulf Coast beaches are running on the University of West Florida’s radio station—but those leisure destinations aren’t around here. Instead, Visit St. Petersburg-Clearwater is a player on the university’s National Public Radio airwaves with a strategy that Santa Rosa County Tourist Development Director Julie Morgan said she can’t afford. […]

Warrior run to receive $15,000 in tourism funds

Warrior run to receive $15,000 in tourism funds

Emerald Coast Warrior Run has been approved for a $15,000 Tourism Development Event Marketing Grant to bring a 5k obstacle course run to the Santa Rosa Fairgrounds in April. This is the first year for the event put on by the Okaloosa County-based Emerald Coast Warriors. Event lead Chandler Robbins said his group hopes to […]

Blackwater River will offer time travel

Blackwater River will offer time travel

Kayakers drifting down Blackwater River will soon be able to time travel, not with flashy science fiction machines but with their smartphones. From prehistoric yellow pine forests to a prospering industrial mill to Civil War devastation, the Blackwater Maritime Heritage Trail will allow visitors to access information and images of the history and ecology of […]

More signs coming to State Road 87

More signs coming to State Road 87

Love them or hate them, more signs in the same style as the Navarre Beach welcome sign may be coming to Navarre along State Road 87. The new signage is part of a proposed beautification project along the road that welcomes many tourists to the Navarre area. The improvements would cost an estimated $525,000. The […]

Absenteeism hampers work of tourism council

Absenteeism hampers work of tourism council

While bed tax collections are up for another month, the board responsible for making recommendations on how to spend that money is shrinking. Attendance at Tourist Development Council board and committee meetings has been spotty. Nearly half the board is absent at any given time, and Commissioner Rob Williamson, who serves on the board, has […]

County, FDOT study Navarre 98 alternative route

County, FDOT study Navarre 98 alternative route

Congestion from U.S. Highway 98 through Navarre might have an alternative route in the future as the Board of County Commissioners (BOCC) discussed Monday the approval of a feasibility study for creating an alternative. Read the full article in the April 13 issue of Navarre Press. Subscribe online at navarrepress.com for as little as $38 […]

County officials’ travel expenses vary widely

County officials’ travel expenses vary widely

The work-related travel by certain Santa Rosa County officials at taxpayers’ expense more than doubled during the past year, while some others cut back on business trips. From a New York Times travel trade show in Manhattan to a National Association of Counties annual conference in Los Angeles, the receipts in county records total thousands […]

Commissioners at odds on need for pier master plan

Commissioners at odds on need for pier master plan

County Commission Chairman Rob Williamson has a vision of what the Navarre Beach pier should look like in coming years. He said he would like to see coffee and ice cream shops, retail opportunities, rental activities and an expanded stand-alone restaurant. “I believe we could be tripling that revenue,” he said. The Board of County […]

Paradise reveals relaxing branding image for county tourism

Paradise reveals relaxing branding image for county tourism

Navarre Beach, Florida’s most relaxing place. That is the new motto expected to be tagged to the advertising and marketing for Santa Rosa County tourism. Read the full article in the March 2 issue of Navarre Press. Subscribe online at navarrepress.com for as little as $38 per year.

Tourism focus groups lacks focus

Tourism focus groups lacks focus

President of destination marketing consulting firm Zeitgeist Consulting, Inc. Bill Geist met last week with tourism stakeholders, the Santa Rosa County Tourist Development Council board of directors and the county’s new ad agency, Paradise Advertising, to shape the future of tourism and rebrand Santa Rosa County. The county paid $13,500 plus travel expenses to Zeitgeist […]

Lack of accommodation stay info frustrates tourism officials

Lack of accommodation stay info frustrates tourism officials

Most hotel managers balk at sharing details of their occupancy rates without assurance those figures won’t be made available to competitors, yet Santa Rosa tourism officials are about to mount a new effort to obtain that data. The month-to-month figures are considered important in the planning of leisure industry promotions, but the Santa Rosa County […]

County selects new advertising agency

County selects new advertising agency

The Board of County Commissioners chose a new company Thursday, Sept. 22, to manage marketing, advertising and public relations for tourism. Paradise Advertising of St. Petersburg was selected over the county’s previous company Davis, South, Barnette and Patrick Advertising and Public Relations (DSBP). DSBP has managed the county’s tourism marketing since 2013. The selection ran […]

Tourism board favors current marketing agency

Tourism board favors current marketing agency

After hearing three 30-plus minutes of presentations Sept. 1, the Santa Rosa County Tourism Development Board ranked advertising and marketing company Davis, South, Barnett and Patrick Public Relations and Advertising (DSBP) as their top pick for managing marketing of the county’s tourism for the next three years. DSBP has been working with the county for […]

County selects short-list for marketing candidates

County selects short-list for marketing candidates

The short list of candidates for the Tourism Development (TDC) marketing and advertising contract was selected Friday, Aug. 12, and incumbent Mobile. Ala.-based Davis South Barnett and Patrick Public Relations and Advertising (DSBP) topped the list. Orlando-based Evok Advertising followed behind, and Paradise Advertising of Orlando rounded out the final three plucked from the 10 […]