Nicole Dees

Paradise gets tourism council thumbs-up

Paradise gets tourism council thumbs-up

Paradise Advertising has likely secured yet another three years of representing Santa Rosa County’s tourism image and the more than $750,000 annually that comes with it. The St. Petersburg-based destination advertising and marketing firm was put forward unanimously as the top pick by a selection committee of local tourism professionals after a competitive request for […]

Beaches to Woodlands Tour boosts off-season tourism

Beaches to Woodlands Tour boosts off-season tourism

For coastal communities, Labor Day weekend often marks the end of the peak season. Belts are tightened. Hotel room rates are reduced to attract more visitors. For county government, that dip in visitors typically comes with a decline in collections of bed taxes, the tax charged on temporary accommodations. Read the full article in the […]

Beaches to Woodlands returns early this year

Beaches to Woodlands returns early this year

Labor Day weekend marks the end of the traditional tourism peak season, and that can mean months of fewer visitors and lower profits known as the shoulder season. Bed tax collections, the money paid to the county by visitors for temporary lodging, tend to be lower. Despite July posting 32 percent bed tax growth, many […]

County officials’ travel expenses vary widely

County officials’ travel expenses vary widely

The work-related travel by certain Santa Rosa County officials at taxpayers’ expense more than doubled during the past year, while some others cut back on business trips. From a New York Times travel trade show in Manhattan to a National Association of Counties annual conference in Los Angeles, the receipts in county records total thousands […]

Myrtle the Turtle welcomes visitors

Myrtle the Turtle welcomes visitors

Santa Rosa County’s newest ambassador, Myrtle the Turtle has found a home at the I-10 Florida Welcome Center greeting visitors to the Sunshine State and promoting tourism for Santa Rosa County. Myrtle was hand-painted by artist Alicia Hansen who used the turtle’s shell to feature the highlights of the county’s attractions including Historic Milton, Navarre […]