Meredith South

Lack of accommodation stay info frustrates tourism officials

Lack of accommodation stay info frustrates tourism officials

Most hotel managers balk at sharing details of their occupancy rates without assurance those figures won’t be made available to competitors, yet Santa Rosa tourism officials are about to mount a new effort to obtain that data. The month-to-month figures are considered important in the planning of leisure industry promotions, but the Santa Rosa County […]

Tourism board favors current marketing agency

Tourism board favors current marketing agency

After hearing three 30-plus minutes of presentations Sept. 1, the Santa Rosa County Tourism Development Board ranked advertising and marketing company Davis, South, Barnett and Patrick Public Relations and Advertising (DSBP) as their top pick for managing marketing of the county’s tourism for the next three years. DSBP has been working with the county for […]