Hotels

Tourism strong despite brush with Gordon

Tourism strong despite brush with Gordon

Hoteliers in Navarre continued to see high numbers of visitors over Labor Day weekend despite an impending tropical storm. Hampton Inn and Suites Navarre General Manager Andy Peterson said the hotel was busy with families ready to hit the beach. Read the full article in the Sept. 13 issue of Navarre Press. Visit www.navarrepress.com/subscribe to […]

Tourism focus groups lacks focus

Tourism focus groups lacks focus

President of destination marketing consulting firm Zeitgeist Consulting, Inc. Bill Geist met last week with tourism stakeholders, the Santa Rosa County Tourist Development Council board of directors and the county’s new ad agency, Paradise Advertising, to shape the future of tourism and rebrand Santa Rosa County. The county paid $13,500 plus travel expenses to Zeitgeist […]

Lack of accommodation stay info frustrates tourism officials

Lack of accommodation stay info frustrates tourism officials

Most hotel managers balk at sharing details of their occupancy rates without assurance those figures won’t be made available to competitors, yet Santa Rosa tourism officials are about to mount a new effort to obtain that data. The month-to-month figures are considered important in the planning of leisure industry promotions, but the Santa Rosa County […]

Busy Labor Day weekend despite weather

Busy Labor Day weekend despite weather

Despite dwindling attendance along the Gulf Coast in the wake of Hurricane Hermine, Navarre Beach bed-tax collectors reported maxed out occupancy for the three-day Labor Day weekend. As CNBC warned travelers to rethink their Florida travel plans, hotels in Panama City Beach reported high cancellations due to the storm and discounted rates to recapture those […]

Tough Mudder misses contract deadline

Tough Mudder misses contract deadline

The deadline passed weeks ago for Tough Mudder Inc. to file an economic impact study that documents how Santa Rosa County benefited from its April 9-10 event in Milton. Although submission of the study is required before the county gives the company $80,000 in support money, Tough Mudder nevertheless sent an invoice to Tourist Office […]

Days Inn receives national recognition

Days Inn receives national recognition

A complete renovation paid off for Days Inn and Suites Navarre Conference Center this May when it received the 2015 Days Inn Chairman’s Award of Excellence. This distinction is given by Days Inn Worldwide to hotels within the company based on visitor feedback, inspection scores and staff performance. Read the full article in the June […]

New projects promise more South Santa Rosa growth

New projects promise more South Santa Rosa growth

Plans for two new restaurants, a gas station-convenience store and an expression of interest in building a 17-story hotel on Navarre Beach all emerged last week to give South Santa Rosa County prospects for its biggest commercial development year since before the Great Recession. Read the full article in the Mar. 24 issue of Navarre […]

County resumes sharing tourism taxes with Gulf Breeze

County resumes sharing tourism taxes with Gulf Breeze

The longtime sharing of county tourism tax dollars with the City of Gulf Breeze, which was abruptly halted last fall, will be restarted under a new written agreement that remits to the municipality 90 percent of the money collected by hotels within its borders. Read the full article in the Mar. 10 issue of Navarre […]

Job fair offers opportunity, teaching moments

Job fair offers opportunity, teaching moments

Zamir Jones is eager to find a job and took full advantage of the opportunity to speak with potential employers at the Navarre High School Job Fair Thursday morning in the cafeteria. With 24 area businesses in attendance, Jones had plenty of options. Read the full article in the Feb. 25 issue of Navarre Press. […]

County withholds tourism money from Gulf Breeze

County withholds tourism money from Gulf Breeze

For the third time in recent months Santa Rosa County and the City of Gulf Breeze are at odds, this time over a share of tourist development funds that exceed $100,000 annually. The county has a long history of remitting to Gulf Breeze the bed tax money generated by the city’s hotels—a total of $801,178 […]

Beach leaseholders approve fire tax increase

Beach leaseholders approve fire tax increase

The Navarre Beach Leaseholders approved an increase in the amount of commercial property taxes for fire protection at their monthly meeting Saturday. The current commercial rate is $900 for up to 10,000 square feet and $3,600 for more than 10,000 square feet. The new rate for commercial is $900 for the first 10,000 square feet […]

Tough Mudder eases lodging demands

Tough Mudder eases lodging demands

Tough Mudder Inc. blinked. Under questioning from a prospective lodging “partner” about the company’s recent financial demands in return for promoting Santa Rosa County overnight stays at its event scheduled here next April, a company executive now says its fees are negotiable. A month after sending out controversial contracts to area hotels and condominium managers […]

Pull back the curtains and let the light shine in

Pull back the curtains and let the light shine in

At the south end Tourist Development Council meeting on Dec. 1, Commissioner Rob Williamson’s mantra that he repeated over and over was, “Just because a recommendation is made (by this council) doesn’t mean we (the Board of Commissioners) have to follow it.” A couple of the council members were heard saying, “Then why do we […]

Proposal on sharing tourist tax meets resistance

Proposal on sharing tourist tax meets resistance

Wresting control of some local tourist tax dollars to use for statewide leisure industry promotion and fund law enforcement may sound like a good idea in Tallahassee, but it’s getting mixed reviews hereabout. State Rep. Matthew Gaetz, chairman of the House Tax and Finance Committee, recently proposed legislation allowing up to 10 percent of bed […]