Hoteliers

Lack of accommodation stay info frustrates tourism officials

Lack of accommodation stay info frustrates tourism officials

Most hotel managers balk at sharing details of their occupancy rates without assurance those figures won’t be made available to competitors, yet Santa Rosa tourism officials are about to mount a new effort to obtain that data. The month-to-month figures are considered important in the planning of leisure industry promotions, but the Santa Rosa County […]

Beach restoration on hold

Beach restoration on hold

The already-delayed Navarre Beach restoration is now stalled until at least the end of April because of an equipment breakdown that has hit the dredge-and-fill contractor, Weeks Marine Inc. Uncertainty still surrounds exactly how much of the $17 million sand-moving effort will be footed by beach property owners. County Commissioners are discussing budget possibilities that […]

County resumes sharing tourism taxes with Gulf Breeze

County resumes sharing tourism taxes with Gulf Breeze

The longtime sharing of county tourism tax dollars with the City of Gulf Breeze, which was abruptly halted last fall, will be restarted under a new written agreement that remits to the municipality 90 percent of the money collected by hotels within its borders. Read the full article in the Mar. 10 issue of Navarre […]

Lynchard backs sharing tourist taxes with Gulf Breeze

Lynchard backs sharing tourist taxes with Gulf Breeze

The longtime sharing of county tourist tax dollars with the City of Gulf Breeze that was abruptly halted by Clerk of the Court Don Spencer last fall should be restarted, said Commission Chairman Lane Lynchard. Last October Spencer ordered a stop to providing Gulf Breeze with up to $134,000 a year in the taxes collected […]

Tough Mudder eases lodging demands

Tough Mudder eases lodging demands

Tough Mudder Inc. blinked. Under questioning from a prospective lodging “partner” about the company’s recent financial demands in return for promoting Santa Rosa County overnight stays at its event scheduled here next April, a company executive now says its fees are negotiable. A month after sending out controversial contracts to area hotels and condominium managers […]

Commissioner raises concerns with Tough Mudder

Commissioner raises concerns with Tough Mudder

Following doubts expressed by area tourism leaders on the value of the Tough Mudder Inc. military-style endurance event scheduled for next April, District 4 Commissioner Rob Williamson is stepping in before Santa Rosa County signs a contract with the New York company. In a Dec. 3 email to Kate Fitzpatrick, a Tough Mudder senior director, […]

Proposal on sharing tourist tax meets resistance

Proposal on sharing tourist tax meets resistance

Wresting control of some local tourist tax dollars to use for statewide leisure industry promotion and fund law enforcement may sound like a good idea in Tallahassee, but it’s getting mixed reviews hereabout. State Rep. Matthew Gaetz, chairman of the House Tax and Finance Committee, recently proposed legislation allowing up to 10 percent of bed […]

Tough Mudder seeks sweeter deal

Tough Mudder seeks sweeter deal

Navarre Beach hoteliers are balking at a solicitation by New York-based Tough Mudder Inc. to pay commissions of 15 percent on rooms they book for the scheduled April 9-10 event in Milton. The initial Santa Rosa County Tourist Development grant application from Tough Mudder was for $120,000.  At the Nov. 5 TDC meeting, director Julie […]