Florida Sports Foundation

Local option sales tax may fund new Avalon sports park

Local option sales tax may fund new Avalon sports park

Following the acceptance by voters of a half-cent local option sales tax (LOST) in November 2016, the Board of County Commissioners held a series of public meetings throughout the county asking what the public would like to see done with that money. A repeated plea was recreational space, including additional sports fields. Read the full […]

Tough Mudder misses contract deadline

Tough Mudder misses contract deadline

The deadline passed weeks ago for Tough Mudder Inc. to file an economic impact study that documents how Santa Rosa County benefited from its April 9-10 event in Milton. Although submission of the study is required before the county gives the company $80,000 in support money, Tough Mudder nevertheless sent an invoice to Tourist Office […]

Tough Mudder fails to boost bed taxes

Tough Mudder fails to boost bed taxes

Disappointing bed-tax revenue in April, when Tough Mudder Inc.’s two-day event near Milton was expected to give the Santa Rosa County numbers a bump, is prompting tourism industry leaders to reconsider the financial incentives promised to the New York company. County commissioners voted last November to pay Tough Mudder $110,000, including $80,000 from bed taxes, […]

New park’s lack of restrooms questioned

New park’s lack of restrooms questioned

The county’s new $750,000 Bagdad Mill Site Park that’s scheduled to open May 16 will be a recreational showplace, but some tourism leaders have questioned why it won’t have public restrooms. “We need bathrooms at parks where families will bring their children,” said Kyle Holley, a member of Santa Rosa County’s volunteer Tourism Development Council, […]

Tough Mudder persuaded on party favor

Tough Mudder persuaded on party favor

After Tough Mudder Inc. appeared to waffle a few weeks ago on its promise to host a pre-event promotional party before this weekend’s military-style obstacle course near Milton, the New York company has now agreed to pay for some appetizer’s at Juana’s Pagoda on Friday night. “We reached out to Tough Mudder and encouraged them […]

Tough Mudder waffling on promotion promise

Tough Mudder waffling on promotion promise

Despite being given $80,000 in Santa Rosa taxpayer money as an incentive to stage its military-style obstacle course near Milton, Tough Mudder Inc. is apparently reneging on its contractual agreement to host a pre-event party. County tourism officials and commissioners thought they had negotiated the for-profit, New York-based company’s financial support for a party on […]

Grant request may inflate Tough Mudder’s benefit

Grant request may inflate Tough Mudder’s benefit

Every hotel and motel room in Santa Rosa County would have to be filled for an entire week in April by Tough Mudder enthusiasts to achieve the economic impact of the two-day event as estimated in a request for state funding filed by the Tourist Development Office. That’s because while there are 695 such rooms […]

Tough Mudder’s grant money reduced

Tough Mudder’s grant money reduced

The state grant funding sought by Santa Rosa County to promote Tough Mudder Inc.’s military-style endurance event in April will be limited to about one-third of the requested $30,000. “It’s based on the state funds we have available this year through Enterprise Florida and the other grant requests that we have,” said Lisa Osteen, director […]

Tough Mudder deal criticized by tourism leaders

Tough Mudder deal criticized by tourism leaders

Santa Rosa County officials now concede that there was no effort to negotiate before agreeing to pay Tough Mudder Inc. a $110,000 subsidy in return for staging its military-style endurance event near Milton next April. Both the inducement amount and the New York-based, for-profit company’s estimate of the economic benefits resulting from its first event […]

Tough Mudder seeks sweeter deal

Tough Mudder seeks sweeter deal

Navarre Beach hoteliers are balking at a solicitation by New York-based Tough Mudder Inc. to pay commissions of 15 percent on rooms they book for the scheduled April 9-10 event in Milton. The initial Santa Rosa County Tourist Development grant application from Tough Mudder was for $120,000.  At the Nov. 5 TDC meeting, director Julie […]