Bill Geist

Tourism Development Office wants more staff

Tourism Development Office wants more staff

After three months of research and a roughly $14,000 tab, a strategic plan presented to and approved by the Tourism Development Committee board Friday would request additional tourism staff be placed on the county’s payroll. Plan creator Bill Geist of Zeitgeist DMOproz said the focus of the plan is to make the TDC a “trusted […]

Tourism focus groups lacks focus

Tourism focus groups lacks focus

President of destination marketing consulting firm Zeitgeist Consulting, Inc. Bill Geist met last week with tourism stakeholders, the Santa Rosa County Tourist Development Council board of directors and the county’s new ad agency, Paradise Advertising, to shape the future of tourism and rebrand Santa Rosa County. The county paid $13,500 plus travel expenses to Zeitgeist […]

Tourist watchdog group wins compromise

Tourist watchdog group wins compromise

Fighting off a move by Santa Rosa officialdom to reduce its autonomy, the volunteer Tourist Development Council struck a compromise to keep open communication lines among members and avoid being shrunk. By a 6-1 vote the watchdog panel, which is authorized by the Florida Legislature to keep an eye on the county’s $2 million in […]