April Sarver

Absenteeism hampers work of tourism council

Absenteeism hampers work of tourism council

While bed tax collections are up for another month, the board responsible for making recommendations on how to spend that money is shrinking. Attendance at Tourist Development Council board and committee meetings has been spotty. Nearly half the board is absent at any given time, and Commissioner Rob Williamson, who serves on the board, has […]

Tourism board cuts event funding by half

Tourism board cuts event funding by half

Following spike in grant applications, the county Tourism Development Council (TDC) took a hard line stance on requirements to receive their funds, cutting event grant spending in half. More than $115,000 in funds was requested for 30 events throughout Santa Rosa County as part of the Local Event/Marketing Grant program. Only 14 events received approximately […]

Bed tax report fluke prompts evaluation of methods

Bed tax report fluke prompts evaluation of methods

In a county that hadn’t seen a month without growth in its bed tax revenue since June 2015, to get a report showing a nearly 20 percent drop in collections can be a shock to the system. Read the full article in the April 13 issue of Navarre Press. Subscribe online at navarrepress.com for as […]

Tourism development office makes big plans for 2018

Tourism development office makes big plans for 2018

Tourism Development Director Julie Morgan revealed plans for fiscal year 2018 including the addition of a new “social liaison” staff member and the creation of a traveling visitor’s center. The mobile visitor’s center would be set up in an airstream trailer. Read the full article in the Feb. 2 issue of Navarre Press. Subscribe online […]

Proposed beach subdivision downsized

Proposed beach subdivision downsized

In the face of concerns from some Navarre Beach residents, developer Steve Hering has reduced the size of his proposed new subdivision there to about 60 houses from the 70 he originally planned. “I know that people were worried about the increased traffic. This should help,” said April Sarver, a manager at Hering’s Remax Real […]

Tourism board favors current marketing agency

Tourism board favors current marketing agency

After hearing three 30-plus minutes of presentations Sept. 1, the Santa Rosa County Tourism Development Board ranked advertising and marketing company Davis, South, Barnett and Patrick Public Relations and Advertising (DSBP) as their top pick for managing marketing of the county’s tourism for the next three years. DSBP has been working with the county for […]

Sales tax backers labor to woo voters

Sales tax backers labor to woo voters

Tinkering with the nuts and bolts of their sales tax appeal to voters scheduled for the Aug. 30 ballot, county commissioners are trying to make it fly as they keep getting flak from the idea’s critics. Only 10 days before the deadline to submit the proposal to the county elections office, commissioners finally decided on […]