Juana’s one of a kind

In this week’s issue you will read about a local family, the Rudzkis, who built one of the top 10 best beach bars in Florida from literally a shack 30 years ago. You can read the full article on our community page, but their accomplishments are nothing short of impressive. And in a town where bars and restaurants come and go, Juana’s has been the anchor for those 30 years. If you ask them what the secret to their success has been, they will tell you being a family business has helped.

From the outside looking in, we see so many more secrets of success. Their growth has been what they could sustain, without growing outside of that. Slow and steady wins the race. Every year they do something new – this year they have added parasailing to the menu of fun. They offer something for every type of customer. Sit down breakfasts and dinners at Sailors Grill, a deck side view of the most fantastic sunsets anywhere, a place where you are known by your name, volleyball courts in the sand and a club for those who want the nightlife.

Thanks to talented people like Jennifer Bryant in the kitchen, the food is amazing. They stay true to their audience even when they change their menu. It is never about what they want, but all about what their customers want, although the two usually are the same. At any given time, when you walk up on to the deck you will find the Rudzkis enjoying their own place. There is something really familial about it all.

Beyond meeting the wants and needs of their customers, Juana’s has become an integral part of the community, hosting many charitable events to give back to the organizations that need it most. Whether it is the Penguin Plunge on New Year’s day or the Spring Jam concerts, no one does it like Juana’s. Believe it – others have tried but failed. They all give of themselves to the community they serve. And they also treat their staff like family.

If you haven’t written a plan for your business, you might want to take a look at those concepts embraced by the Juana’s family. I’m sure they didn’t exactly spell it out on paper, but they should. Their business model is exactly what every business in Navarre should look at. We are proud they are part of this community.

When business owners invest in their community, their business and customers, success is sure to follow. And it has for Juana’s. Congratulations for 30 years of making it look easy – even though we know it wasn’t.



As seen in the June 27 issue of Navarre Press.

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