NCAA looking into allowing athletes to profit off image

Last October the NCAA took a big step forward, shifting away from its previous stance of not allowing student-athletes to make money off their name, image and likeness.

Pushed to take action after the state of California passed its own bill to allow student-athletes to profit off their image and likeness starting in 2023 – the NCAA has called it unconstitutional – the NCAA Board of Governors unanimously voted to open the door for the possibility of athletes benefiting from use of their name, image and likeness “in a manner consistent with the collegiate model.”

All three NCAA Divisions are expected to come up with changes to their bylaws and a plan of how they will handle the potential opportunity by January of 2021, and the NCAA as a whole is still gathering feedback on the idea.

How it will look remains to be seen, but it’s not a change that will happen overnight.

Read the full article in the Jan. 16 issue of Navarre Press. Subscribe online at navarrepress.com for as little as $38 per year.

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