Tourism focus groups lacks focus

President of destination marketing consulting firm Zeitgeist Consulting, Inc. Bill Geist met last week with tourism stakeholders, the Santa Rosa County Tourist Development Council board of directors and the county’s new ad agency, Paradise Advertising, to shape the future of tourism and rebrand Santa Rosa County.

The county paid $13,500 plus travel expenses to Zeitgeist for the planning sessions. Geist surveyed the board members, conducted focus groups in the south end and north end of the county and led a full day planning session with the board and ad agency.

A final Strategic Plan based on Geist’s findings will be presented to the TDC in the coming weeks.

Read the full article in the Oct. 20 issue of Navarre Press. Click here to subscribe online for as little as $38 per year.

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