Tourism competitor casts wide net

Ads that promote vacations on beautiful Gulf Coast beaches are running on the University of West Florida’s radio station—but those leisure destinations aren’t around here.

Instead, Visit St. Petersburg-Clearwater is a player on the university’s National Public Radio airwaves with a strategy that Santa Rosa County Tourist Development Director Julie Morgan said she can’t afford.

“Our annual tourism budget is $2.5 million. Theirs is many times that,” said Morgan.

Read the full article in the Jan. 18 issue of Navarre Press. Subscribe online at navarrepress.com for as little as $38 per year.

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