If you noticed the “Christmas creep” start even earlier this year, as in you were able to buy Halloween costumes and Christmas trees simultaneously, it wasn’t your imagination. This year, many retailers have a new strategy: Get the money first.
Retail giants like Wal-Mart and Amazon launched Black Friday-style deals Nov. 1, before consumers even recovered from the Halloween candy hangover. According to researchers at ShopperTrak, the move is not necessarily aimed at getting more money per shopper but rather getting each shopper’s money first.
“Retailers say that consumers are clamoring for them to be open on Thanksgiving, but that’s not the case,” Bill Martin of ShopperTrak told the Minneapolis StarTribune.com. “They’re just attempting to get to the wallet before the money is gone. That’s what this holiday creep is all about.”
Read more in the Nov. 13 issue of the Navarre Press or subscribe online here.