Winn-Dixie is donating all of its Independence Day profits to help support Wounded Warrior Project’s (WWP) Independence Program.
The Independence Program is designed to help warriors who need to rely on their families and friends for support due to injuries they have suffered, such as brain injury, spinal-cord injury or other neurological conditions. Individualized plans are created with goals to provide a future with purpose at no cost to the warriors or their support teams. “Winn-Dixie operates in states with some of the highest Active Duty military populations in the United States,” said Ian McLeod, CEO and president of Southeastern Grocers, parent company of BI-LO, Harveys and Winn-Dixie grocery stores. “While we recognize on Memorial Day those soldiers who paid the supreme sacrifice and give thanks to those who have served on Veterans Day, the sacrifice and needs of those who are severely injured visibly or invisibly is not necessarily fully understood. I am honored that we are running this program and am thankful to the military men and women and their families for their service and sacrifice.”
Simply by shopping at Winn-Dixie on Independence Day, customers will help support those who serve and sacrifice for our nation. The more customers shop, the more they donate. Other ways in which customers can support the cause include: donating generously during checkout between Wednesday and Sunday July 1 through 5; by proudly wearing the “I Donated” sticker that cashiers will hand out on July 4 to all customers to encourage friends and family to do the same; by liking, following and sharing Winn-Dixie Facebook posts and Twitter feeds with #AllForHonor; by honoring a veteran or service member by posting a dedication on a special Facebook page, www.facebook.com/allforhonor.