It pays for consumers to read food labels but that is now a murkier quest because the concern about chicken now extends to beef and pork originating from other countries. Assertive consumers’ efforts to determine where their food comes from was further complicated recently when the president signed the Omnibus Bill in December 2015 which rescinds Country Origin Labeling (COOL) requirements for beef and pork products.
How are consumers to know what exactly it is they are eating and where it originated if the labels are no longer allowed to say it?
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