Most hotel managers balk at sharing details of their occupancy rates without assurance those figures won’t be made available to competitors, yet Santa Rosa tourism officials are about to mount a new effort to obtain that data.
The month-to-month figures are considered important in the planning of leisure industry promotions, but the Santa Rosa County Tourism Development Office hasn’t had access to them.
The office’s previous advertising agency, Mobile-based Davis, South, Barnette and Patrick, sought unsuccessfully to persuade local hoteliers to share their occupancy data – specifically what percentage of their rooms were rented in various months.
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