County tourism cashes in $3.5 million

Tourism losses from COVID-19 in Santa Rosa County were only a fraction of what was projected.

The final tourism tax report for fiscal year 2019-2020 presented Nov. 5 left Tourist Development Council (TDC) members smiling. The year totaled more than $3.5 million of revenue to the county’s tourism promotion arm. That’s down less than 10% from last year, and the total still blows past revenues from two years ago.

Tourist Development Director Julie White initially projected COVID-19 related losses could be as much as $1.5 million, more than a third of the typical year’s revenue.

Read the full article in the Nov. 12 issue of the Navarre Press.

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