New hotel to jump-start bed-tax growth

Although growth in Santa Rosa’s tourist tax collections slowed this summer compared to last year, leisure industry leaders say the new Springhill Suites on Navarre Beach will provide a needed boost.

The 161-room hotel is projected to add $250,000 to the county’s 2017-2018 revenue from bed taxes – the 5 percent fees on hotel bills that tourists must pay here – according to Kristin Iversen, general manager of Springhill.

She told a reporter that customer traffic between early March and June 2017 will likely show “lower occupancies than subsequent years would produce.”

The hotel, with rooms priced from $269 to $350 a night, is expected to open in March. That means the county will miss two months of bed taxes from her property next year, Iverson explained.

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