Tourism board favors current marketing agency

After hearing three 30-plus minutes of presentations Sept. 1, the Santa Rosa County Tourism Development Board ranked advertising and marketing company Davis, South, Barnett and Patrick Public Relations and Advertising (DSBP) as their top pick for managing marketing of the county’s tourism for the next three years.

DSBP has been working with the county for three years after splitting from their parent company and previous county advertising firm MDi Media Group.

The Mobile, Ala.-based company is in competition with two other Orlando-based agencies, Evok Advertising and Paradise Advertising.

During the meeting, Paradise was the first to present.

They showcased examples of other Florida counties and cities for which they do tourism marketing. They showed video spots, billboards and digital advertisements they produced for Daytona Beach, Amelia Island and the Everglades, which they have worked with for 15 years.

Evok brought a complete mock-up of a redesign of the tourism website to include new branding and mottos focused on incorporating destinations in the north and south ends of the county.

Read the full article in the Sept. 8 issue of Navarre Press. Click here to subscribe for as little as $38 per year.

tdc jamie (3)

Tourism Development Committee board members watch presentations by the hopefuls for the advertising and marketing contract Sept. 1. The board’s final rankings put the current marketing company, Davis, South, Barnett and Patrick Public Relations and Advertising, as the No. 1 pick.

Cedar Hames (center) of Paradise Advertising presents the Tourism Development Committee with examples of past advertising work the company has completed for other counties Sept. 1. Paradise ranked second of the choices by the board after member April Sarver said she felt Santa Rosa County would be a small fish in a big ocean.

Cedar Hames (center) of Paradise Advertising presents the Tourism Development Committee with examples of past advertising work the company has completed for other counties Sept. 1. Paradise ranked second of the choices by the board after member April Sarver said she felt Santa Rosa County would be a small fish in a big ocean.

Share and Like


Social Connections

Navarre Press

You must be logged in to post a comment Login