Holiday shopping forecast bright for retailers

The Florida Retail Federation says that Florida retailers are in for a busy and successful holiday shopping season behind the strength of numerous positive economic indicators and a healthy economic climate overall in Florida. FRF is projecting a 4.5 percent increase in sales for retailers, which would outpace the predicted national average of 3.5 percent. This continues a recent hot streak for Florida retailers which included a record-tying back-to-school sales tax holiday in August and a successful Halloween season.

“Florida continues to see a strong increase in its economy thanks to record-setting tourism, increased consumer confidence, a surging real estate market, and a seven year low in unemployment, all of which mean big expectations for retailers this holiday season,” said FRF President/CEO Rick McAllister.

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